Visual Identity for Platform 2.0 McDonald's
brand / webdesign / illustration / iconography
ABOUT
Campaign project to promote the McDonald’s 2. 0 Platform & Icon System 2022.
Project in cooperation with DDB Warsaw
Customer: McDonald’s
TASK
The project was to design a corporate identity for the campaign to promote McDonald’s Platform 2.0. for brand workers. Web elements such as banners, newsletters, mailings, pop-ups, animation storyboard and symbol system. The icons are designed in the spirit of McDonald’s Feel Good Design, based on a simple and minimalist design, with a firm coloration of the brand. System used is located on the mobile application’s website McDonald's Platform and in customized thematic tiles. The arches were used in many symbols as brand identity, The characters are linear, simple and synthetic. The campaign was accompanied by “Click and Hold”, a click to action element. Also, simple and dynamic people illustrations were designed and used in the campaign.
TEAM
CX Director: Jo Biernacka Art Directing of Project: Natalia Wieczorek Graphic Design: Natalia Wieczorek & Maria Szwedo Copywriting: Dorota Niezgoda Account: Barbara Rogowska, Jakub Winiszewski, Jacek Grzelewski
